Ten years ago, there was no such thing as a social media content creator, but now, it’s a widespread and in-demand career opportunity. To keep followers of a brand interested, content creators communicate with them through engaging and interesting material. For them, every aspect of social media is an opportunity to build a good image and engage with customers, and this is true of almost all firms, regardless of how big or how small your following is. Whether you want to become an influencer or drive sales for your business, here are some tips on how you can make a profit out of creating content on social media. Choose your niche Before you start creating content, you need a topic. The best part is that you won’t be boxed in a single subject. Anything goes: business, sports, politics, fashion, makeup, pop culture, the arts, entertainment, etc. Don’t just pick anything because it’s popular; pick something you love. Always keep in mind that your ideas are the driving force behind any content development. You may spend as much time perfecting your work as you like, but it won’t amount to anything if you are not passionate about it. If you can’t think of your niche yet, it couldn’t be a better starting point. You can start anywhere, keep track of your progress, and produce material about it. Find your style Finding your unique voice is possible in any medium is crucial. It is what’s going to set you apart from other counterparts and competitors. Look for recurring elements in your work to help you determine your style. You have the freedom to try different things out until you find what works best for you. However, it may be challenging since social media is constantly changing. While it’s important to be adaptable to trends, you should never forget to add a personal touch. Study your audience Once you have chosen your niche and developed your style, you now need to build and maintain a following. Making meaningful connections with audiences and producing material that speaks to their passions is the primary objective of content creation. You can’t do that until you know who you’re talking to. You need to ask yourself: how old are they? What do they do for a living? Where do they live? What are their hobbies? Which brands do they like, and why? What are their fundamental values and beliefs? The answers to these questions can help you along the way. Get creative Being able to write, edit, or design is a very useful talent in content production. Whether you are writing a brand description or making a video for TikTok, you need to get creative. You don’t have to master all of these things, but having a standard against which to measure the quality of your work is helpful. As mentioned above, it’s crucial that you keep an eye on emerging trends and quickly adapt your creativity to those. Keep up with trends Following the previous tip, you need to know what people are doing online if you want to generate material that will interest them. If a song were to go big on YouTube or TikTok, for instance, you can use it for sponsored content. You’ll get more views if you do it that way. You can also take inspiration from the work of others. You can take a more analytical approach to information, dissecting its strengths and weaknesses in order to learn from it. In this way, you will be able to make content that is more likely to become viral. Learn from industry leaders Learning from the best will show you how to attract a sizable following on the platforms where you intend to concentrate your efforts. If you want to join the beauty world, check makeup products and techniques that the industry leaders are doing. Aside from that, content creation comes with building your reputation. You should also pay close attention to their crisis management techniques, especially if you intend to enter a field that deals with sensitive or contentious subjects. You should observe the reactions of their fans in the comments and how the author handles complaints. If you need help with putting the word out about your brand, Latte Marketing is dedicated to giving our clients’ business to success through delivering a service of excellence and highly-effective marketing. Get in touch with us now! For marketing experts, we are also hiring. Join us now.

While it’s true that there are things more difficult to sell than other products, there are quite a number of tips that you should remember to make it easier for you to convince the prospects.

 

1. Make it about them

Have you met those people who already talked about their resume the first time you talk to them? Do you have a friend who monopolizes every conversation, talking about his/her self? Annoying, right?

The point is clear by now – don’t be like them.

What you are selling isn’t about you. What you are selling isn’t about the product either. At least, initially.

The first rule of sales is to always make it about your buyer. Every pitch you toss, email you write, demo you give and meetings you attend – the focus is the buyer.

Always ask yourself, “What’s the relevance of this product or service to this particular buyer?”. As reminded by Hub Spot – Customize each interaction accordingly.

 

2. Do your research before reaching out

In the age of social media, majority of the things you need to know about your potential clients are available online. They may not post some too personal aspects of their life but you can still know what they do and what they care about.

And it’s just one of the ways you can research. You can also connect with people that may know your future buyer.

 

3. Build rapport first

You received a Facebook private message from a long-lost friend. Without even saying “Hi”, he/she said that he/she’s borrowing money. How would you feel?

American writer Dale Carnegie reminded his readers that foremost, people are not creatures of logic. But firs, of emotion. Talk to your prospect like a human before speaking to them like a salesperson.

 

4. Know Your Target Market

Now you might say that the title of this article is misleading. Because truth to tell, and as mentioned by Hub Spot – the secret of selling anything to anybody is not attempting to sell just anything to just anybody.

You have to qualify the word “anybody” first. By finding the specific type of “anybody” who is just right for your product or service, you’ll avoid wasting time on poor-fit leads.

 

5. Educate and help them first

As explained by Toggl Track – you’re intimately aware of all the benefits and advantages your own product offers. But your customers don’t immediately have some knowledge simply because you put your new product in front of them.

Leggett & Platt Segment VP of Marketing Mark Quinn said – the smart consumer will opt to buy from the company that’s educated him on the issue and presented him with multiple solutions. That company’s selflessness has built trust – and its ability to teach him has bought his loyalty in the future.

 

6. Be an inquirer

Even though you researched all the right information, there will still be things that you can miss out. That’s why – it’s critical to ask thoughtful and honest questions during the conversation.

Be curious and listen intently. According to the Hub Spot – not only does careful listening help you get a grip on the problem, but it also makes the prospect feel good. And if you truly tune in, they’ll be more likely to return the favor when you have something to say.

 

7. Be mindful of the level

While each salesperson has unique personality and different methodologies when selling, you should also pay attention to your prospect’s personality and tailor the approach accordingly.

You can take into consideration this question – Is your potential client assertive, amiable, expressive or analytic?

 

8. Remember, you’re selling to a person

While it’s important to be professional in sales, of equal importance is – you should also be personable and likeable. Aside from work, your prospects have other things in mind. And you can tap on those things too.

Remember, there’s no such thing as purely rational being. Emotions affect the information we process and the decisions we’re making.

There’s no exact formula. But there are useful tips at your disposal. While marketing products might sound overwhelming, it is actually more doable than you think.

Plan and strategize. And as the popular shout out puts it, “Do it!” 

 

Sources:
https://blog.hubspot.com/sales/how-to-sell-anything-to-anybody
https://www.britannica.com/biography/Dale-Carnegie
https://toggl.com/blog/how-to-market-product
https://www.businessinsider.com/how-brands-can-educatecustomers-2013-4

Brand credibility is the perception of consumers in the trustworthiness and expertise of a brand. According to Science Direct, the relationship between consumer and brand produced sensations, feelings and cognitions that influence the development of an emotional bond or attachment towards the brand. Therefore, brand attachment involves the cognitive and affective connection between the brand and the self, as well as positive feelings and memories about the brand.

So, how do you build brand credibility?

 

1. Offer Quality Products and Service

According to Forbes, consistency here is crucial. A single defective product or memorably bad customer experience can be far more impactful than 100 amazing products and 1,000 customer interactions. 

 

2. Be Consistently Transparent

According to Melt Water, the most obvious case for building trust is truth in advertising. Honesty is the best policy – both in life and in marketing. Trust and transparency are critical drivers of brand credibility that must be nurtured and respected. 

 

3. Listen to Customers

The brand needs to be approachable and accessible. Communication can be as simple as showing that the company cares by acknowledging and replying to comments, or at least acknowledging feedbacks. 

This age of social media, people can easily criticize or praise you publicly. And these online word-of-mouth is very powerful. At times, it can make or break your brand and products. 

 

4. Engage with the Community of Thought Leaders

There’s value in connecting with your direct consumers. As well, with the influencers and leaders of the field.
According to Aspiration Marketing – as you build an online presence, focus on sharing and commenting on content from your niche’s thought leaders. As you engage through social media, you’re showing you understand and value those around you who know what they’re talking about. 

 

5. Establish a Clear Brand Identity

Offering quality products and giving good service are essential factors to build brand credibility. But aside from those details is the more basic reason of the brand existence – its identity. According to Aspiration Marketing, establishing your brand identity does not just make your product more memorable. It makes your brand more authoritative in its market.

The brand that establishes a face and maintains that face consistently over time develops credibility among its competitors and trust among its customers. 

Brand credibility not only drives consumer attention, more importantly – it induces customer loyalty. It can also provide significant value to the business, which is why it’s a key component of an overall brand management. Because as explained by Melt Water, credible brands can enjoy increased chances of building loyal relationships. And because of the favorable perception, the brand can benefit from less price-sensitive customers. 

Establishing credibility is not a one-time undertaking. You have to trust the process. And be consistent! 

 

Sources: 

https://www.sciencedirect.com/science/article/pii/S0969698921003854#:~:text=Brand%20credibility%20refers%20to%2 0the,Erdem%20and%20Swait%2C%202004).

https://www.forbes.com/sites/theyec/2018/05/15/the-importance-of-brand-credibility-and-how-to-buildit/?sh=6dec03f326fd

https://www.meltwater.com/en/blog/brand-equity-part-3-4-steps-towards-building-brand-credibility

https://blog.aspiration.marketing/how-to-build-your-brands-credibility