SEO SPECIALIST

Responsibilities:

• Develop and implement strategies to increase organic traffic and improve search engine rankings.
• Ensure relevant search results, positive user experience, increased website traffic, lead volume, and brand awareness through comprehensive page optimization.
• Perform keyword research, discovery, and optimization for new relevant keywords across the company website and marketing materials.
• Use SEO tools such as Google Analytics to monitor daily performance metrics and understand SEO strategy performance.
• Analyze digital data to make key recommendations for increasing the visibility of managed websites.
• Source keywords for blogs, press releases, social status updates, and campaign needs.
• Create and manage pay-per-click campaigns, ads, and other income-generating streams.
• Test, analyze, and optimize all managed websites to rank higher in search results on major search engines.
• Execute tests, collect, and analyze data and results, and identify trends to achieve maximum ROI in paid search campaigns.
• Optimize copy and landing pages for search engine marketing.
• Perform keyword research for each core product, optimize new product pages, and ensure correct keyword targeting.
• Produce ranking reports, conduct competitor analysis, and identify SEO and content gaps.
• Develop and implement effective SEO strategies and report on their performance.
• Conduct audits to ensure best practices and provide actionable insights and recommendations.
• Monitor key online marketing metrics to track the success of campaigns.
• Research and implement search engine optimization recommendations.
• Work closely with project managers, creative teams, and channel teams to ensure SEO best practices are followed throughout all channels.
• Manage SEO campaign expenses, stay on budget, estimate monthly costs, and reconcile differences.
• Perform other duties as assigned by management.