Lead the creation and execution of marketing campaigns from conceptualization through implementation, monitoring, and analysis.
Develop innovative and impactful campaign strategies to reach target audiences and achieve business objectives.
Work closely with cross-functional teams, including project managers, clients, and channel partners, to ensure seamless execution of campaigns.
Conduct thorough research to identify and evaluate potential marketing channels.
Assess the suitability of each channel for the target audience and business objectives.
Stay informed about marketing trends, industry standards, and competitor activities to inform campaign strategies.
Execute strategic negotiation plans to establish mutually beneficial agreements with channel partners, clients, and project managers.
Cultivate strong relationships with partners to maximize campaign effectiveness and drive results.
Develop forecasts to predict future marketing performance based on market trends and historical data.
Conduct comprehensive analysis of marketing campaigns to evaluate success against predetermined KPIs.
Report campaign progress, key metrics, achievements, and areas for refinement to stakeholders.
Implement and maintain organized systems for both online and offline communications within the marketing team.
Read and interpret legal documents, including contracts, in collaboration with the legal team.
Monitor workflow for marketing campaigns, coordinate tasks and timelines to ensure seamless execution.
Design and develop training programs for channel partners, covering marketing strategies, product knowledge, and promotional tactics.
Provide ongoing support and guidance to ensure partners are equipped to effectively promote products and services.
Utilize in-depth understanding of web analytics, algorithms, and industry trends to make data-driven improvements to marketing campaigns.
Continuously optimize campaigns for better performance and ROI
Competencies:
Excellent written and verbal communication skills
Strong leadership and negotiation skills
Analytical mindset with the ability to interpret data and derive insights
Organizational skills with attention to detail
Strategic thinking and problem-solving abilities
Knowledge of marketing principles, trends, and best practices
Proficiency in web analytics tools and platforms
Ability to thrive in a fast-paced, dynamic environment
Adaptability
Strong Research Skills
Time Management
Problem-solving skills
Job Specification:
Bachelor’s degree in Marketing, Business Administration/Management, Advertising or any related field
Minimum of 1 year experience in Digital Marketing.
Familiarity with various digital marketing channels such as social media, email marketing, content marketing, etc.
Proficiency in at least one web analytics tool with knowledge of all functions (Google Analytics, SEMRush, AhRefs, Google Search Console, Google Ads, NetInsight, Omniture, WebTrends)
Willingness to undergo training or examination provided by the client on web analytics and SEO analytic skills.
Proven track record of effectively managing business or client public relations, including media communication, press releases, and public events.