Collects and analyzes customer, marketing and web behavioral data
Research and stay up-to-date on industry trends and best practices to ensure content is relevant and effective
Monitor online marketing trends, consumer insights, and competitor activities to develop and optimize strategies for digital marketing campaigns, and track campaign performance
Forecast trends through monitoring of analytics٫ and sales and marketing performance metrics
Collaborate with cross-functional teams and external partners to develop content strategies and marketing campaigns to drive engagement and achieve business goals
Conceptualize and storyboard video ideas aligned with business goals
Manage and maintain content calendars to ensure timely delivery of content across all channels
Create engaging and creative content ideas for various digital platforms such as social media, email, blogs, forums, websites, and other channels
Produce high-quality multimedia content including images, videos, infographics, and animation
Develop, launch, and optimize multi-channel, digital marketing campaigns
Identify new opportunities through strategic research on products٫ services٫ and current strategies
Ensure all content is optimized for search engines and meets accessibility standards
Monitor, measure and report performance of campaigns
Perform other duties as assigned by management
COMPETENCIES
Highly creative
Excellent communication, interpersonal, and leadership skills
Time management
Project management
Budget and resource allocation
Negotiation and conflict management skills
Excellent organizational, prioritization, and decision-making skills.
JOB SPECIFICATION:
Bachelor’s Degree in Marketing, Business, Management, or any related field
With a minimum of three (3) years’ work experience in the related field
Work experience in a marketing and/or ad agency is an advantage
Experience using marketing-related tools for planning, execution, and monitoring
Proven experience in building funnels that drive sales and customer results
Proven experience in digital content creation, including a portfolio
Creative thinker with the ability to innovate and adapt.
Strong analytical skills and proficiency in data-driven decision-making
Wide range of marketing knowledge from traditional marketing and digital marketing including but not limited to search engine marketing, search engine optimization, social media marketing, email marketing, native advertising, affiliate marketing, and influencer marketing
Excellent writing and editing skills in English
Experience with content management systems (CMS)
Knowledge of SEO and web traffic metrics
Proficiency in online marketing and social media strategy
Familiarity with social media platforms and their respective audiences
Strong attention to detail and ability to meet tight deadlines