Once upon a time, in a world not too far away, brand storytelling experienced a dramatic metamorphosis. It became an era in which customers demanded more from brands than generic commercials and arbitrary promotions.

We live in an age where technology is ubiquitous and indispensable. Digital tools from email, to messaging applications, to video conferencing websites have revolutionized the way we interact with one another and function in the workplace.

A strong emphasis on inclusion has emerged in the dynamic world of digital technology. The variety of users’ cognitive skills is an important but sometimes neglected consideration in our quest to build a digital world that is more accessible and user-friendly.

The incorporation of virtual reality (VR) into the dynamic world of social media is radically altering how consumers interact with material, form connections, and perceive online communities.

After the COVID-19 pandemic, the world changed dramatically, altering marketing strategies and consumer habits for years to come. In the post-pandemic world, companies must keep an eye on the trends so they can adjust their marketing.

As the realm of business-to-consumer marketing continues to grow and attract more and more consumers, businesses are relying more and more on niche influencers to reach certain demographics. There is a new way for marketers to connect.